Your audience already knows your story. What if it’s never been presented to you in a useful way before?
Halden Press is a bi-monthly publication about you.
For channels up to 50,000 comments, we read every public comment and count from it. Above that, we read a sample drawn across every video, and say so on every page. We connect the dots for you in six chapters: your identity, your audience, what they ask you for, your content, your platforms, and the comments themselves. Read with your coffee.
That familiar feeling… A post you were so sure about goes nowhere. And the one you almost didn’t publish takes off. You have scoured the platform dashboards until the numbers blur and learned nothing new. Analytics only tell you what happened, never the why. Meanwhile the true story is sitting right there in your comments. Hundreds of people, telling you in their own words who you are to them and what they keep coming back for. So you keep guessing because no one has the time to read hundreds to thousands of comments and show you what is in them.
Six chapters, each answering a question you have been carrying for years.
What you are actually known for, held next to what you think you are known for. The gap is the chapter.
The groups of people who actually show up, in their own words. Counted. And the regulars who keep coming back, video after video.
What they keep asking you for, counted across your whole channel, word for word.
That one landed and that one didn’t, side by side from your own library, so you can see what differs. Plus how your series hold up after Day 1, and how each length of video does.
Already made, ready to go. Your videos that meet each platform’s rules as they are, ranked by how they did on YouTube. And what you rent, next to what you own. Work smarter, not harder.
All of the comments we read, searchable in the words people actually used.
A chapter is a photograph. Together, they become a film. Each new reading sits next to the last one, so you can see what changed. They remember, so you don’t have to.
The data-backed intel we are always searching for about you
What are you actually known for, and how do your words compare with the words your viewers use for you. Who is in your comments, in groups, in their own words. Who keeps coming back, video after video. What are they asking for that you have not made yet. Which of your videos reached far and which didn’t, side by side. How do your series hold up after Day 1. Which videos you have already made are ready for another platform, as they are. What you rent, what you own, and where your people mention finding you.
Do you use AI?
We’ve developed sprawling social-intelligence software that scans how your audience is connecting with you and your work.
The unmistakably human part is your story, already out there in the evidence: what you create, who it connects with deeply, what you and your work mean to them. That story is never ours to write, and no machine should ever tell you who you are. Our scans simply reflect back, from hundreds to thousands of interactions, what you already are in this world.
We surface what is there, and we never tell you what to do. Where the data points somewhere, we offer an option, and the call is always yours.
AI is notorious for getting data and numbers wrong. Keeping it from inventing anything about you is what made Halden Press so hard to build. Large brands pay research firms tens of thousands of dollars a year for this kind of reading. Halden Press brings that enterprise-grade reading to you.
We’re opening Halden Press to a small first group of YouTube creators…
For channels up to 50,000 comments, we read every public comment and count from it. Above that, we read a sample drawn across every video, and say so on every page. We start each creator’s chapters ourselves, so we are taking a small group at a time. For now Halden Press reads YouTube only, for channels from about 6,000 subscribers up to the very largest. Below that there usually aren’t enough comments yet to count anything honestly. The moment we open to more creators, we will let you know.
Halden never spams. We stay deeply focused on each and every one of you, and we are genuinely excited to welcome you inside very soon.